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SportsFanCast scores big with BigDoor
Posted in: Case Studies on October 5, 2009
When SportsFanCast was looking for a new way to improve site revenue for their flagship content site, BigDoor provided a widget solution that allowed user access to the site’s up-to-date sports news and videos in exchange for offer conversions.
The BigDoor widget proved to be a valuable addition to the site’s multiple revenue streams, outperforming the display and search-based ad units integrated into the site content. While the site continues to utilize multiple revenue streams, the site owners are considering removing all display ads and moving exclusively to BigDoor to provide a better content experience for their repeat visitors.
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