Archive | Publishers

If you’re a marketer get a jump on next week and start planning to attend this webinar: Crowdsourcing Solutions for SMB Marketers on Thursday, 9/29 at 3:15pm. EST.

The Webinar features six thought leaders in the crowdsourcing industry, including our very own Bryan Estes! CrowdFlower, Wooshii, crowdSPRING and GeniusRocket will weigh in on leveraging the power of a crowd, managing expectations/results, and best practices for integrating crowdsourcing into a digital marketing strategy. Bryan will focus on our concept of Directed User Engagement and how gamification can really engage a community.

We hope to have a lively discussion and look forward to your questions! To sign up for the webinar click here.

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Posted in: BigDoor news, Blog, Gamification, Loyalty, Partners, Publishers, Startups, Webinar

We wanted to share a great post on AdAge Digital from Judy Shapiro, the Chief Brand Strategist at CloudLinux. In “Why ‘Commerce’ Shouldn’t Be a Dirty Word in Tech Marketing” Judy explores social commerce and, how in it’s current state, the biggest piece missing is the sale: “Why does it seem like “cool” marketing technology and “commerce” are mutually exclusive?”

She makes several really great points in her post – we of course had to highlight her mention of BigDoor:
“Some of the cleverest tech companies are recognizing the huge market potential of merging local, mobile and social to drive commerce……take the example of a company called BigDoor. This is a tech company that creates mini toolbars based on gaming theory so every action lets visitors earn points redeemable for products. It’s the first toolbar I have seen that drives commerce forward (double hooray since most mini toolbars just enhance the share function).”

Thanks to Judy for the mention! You can check out more on her blog here.

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Posted in: Blog, Monetization, Publishers, Technology, User engagement, Widgets

Many game developers will converge on San Francisco this week for the annual Game Developers Conference so we thought we’d offer an invitation to check out the BigDoor API and how we’re working with developers to create a killer product! Unlike other gamification companies out there, our technology and core services are free. Our goal in offering our product for free is to encourage gamification and create a platform that is open and flexible. We also publish tools and resources for developers directly on our site. We continue to add to and enhance our documentation and library to help quickly gamify any experience. Our client libraries currently include Python, Bash, C#, iOS, Perl, PHP, Ruby and JavaScript and we’ll be updating them overtime. Let us know what you think, we love feedback!

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Posted in: Blog, Conferences, Publishers, Technology, Uncategorized