BigDoor Gamifies MLB.com With Strategic Partnership
SEATTLE, WA – May 10, 2011– BigDoor, the free gamification platform that increases user engagement, loyalty and monetization, today announced a partnership with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball. Fans visiting MLB.com can earn and collect unique player badges in a variety of ways, including through MLB.com’s Gameday, that provide prestige, personalization and recognition. BigDoor and MLBAM will continue to collaborate and evolve the gamified experience on MLB.com.
“It’s incredible validation for us that MLBAM chose BigDoor as its gamification partner,” said Keith Smith, BigDoor co-founder and CEO. “This is another critical milestone for us as we endeavor to build a loyalty and rewards program that will increase engagement and revenue for our partners.”
“Integrating a badging rewards program for fans as they consume content on MLB.com was a priority for the 2011 season,” said Joe Choti, CTO, MLBAM. “We’re pleased to deliver this enhanced level of fan engagement through our partnership with BigDoor and its powerful and flexible gamification solution.”
About BigDoor
BigDoor’s patent-pending gamification platform helps companies increase their traffic and revenue through social rewards. The BigDoor platform is free to use and is available now. For more information, visit www.bigdoor.com or follow us on Twitter @bigdoormedia and @ChiefDoorman.
About MLB Advanced Media LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com offers more live events on the Internet than any other website in the world.
Contacts:
Carrie Peters, BigDoor
206-579-3804
carrie@bigdoor.com
Matthew Gould, MLBAM
212-485-8959
matthew.gould@mlb.com
Team