Engagement Economy provides traffic for advertisers, revenue for publishers and rewards for users
SEATTLE, WA – April 11, 2011 – BigDoor, the free gamification platform that increases user engagement, loyalty and monetization, today announced the launch of the BigDoor Engagement Economy, a way for sites to engage their users while monetizing their content. BigDoor provides website owners with a branded virtual currency that serves as a conduit for user rewards. Quests are a critical component of BigDoor’s Engagement Economy and are sold to advertisers on a Cost Per Quest (CPQ) basis. CPQ offers an entirely new, performance based, ad format meant to reward end users for their time and attention while engaging deeply with online brands.
Cost Per Quest (CPQ) increases revenue for websites by implementing directed engagement tasks that are driven by user rewards. BigDoor’s Engagement Economy allows advertisers to create a series of social tasks that direct users to visit multiple sites and engage them more deeply across their brand by employing gamification techniques. The user earns rewards, including badges, virtual currency and discounts, for completing quests.
“Gamification should be a profit center and not a cost center,” said Keith Smith, BigDoor Co-Founder and CEO. “Quests are the first step in the Engagement Economy that brings advertisers, publishers and users together through an engaging game layer.”
“We’ve proven that we can provide a simple, five minute process to gamify any site; now we’re taking gamification one step further with Cost Per Quest,” said Tommy Lee, BigDoor Director of Monetization and Implementation. “The BigDoor Engagement Economy offers website owners a self-service option with a built-in revenue stream that is completely customizable. We’re excited to begin rolling out these services to our current publishers and eventually beyond to a wider network.”
The BigDoor Engagement Economy is currently in private beta. Last week, the company launched Quests with SpectrumDNA (http://spectrumdna.com/) and UGO Entertainment (http://www.ugo.com/). Quests offers visitors to UGO.com a unique gamified news and information consumption experience. The BigDoor Engagement Economy will roll out to a broader network of publishers by Summer 2011.
From sports enthusiast sites to financial and entertainment news sites, over 250 online community owners, publishers, marketers and content owners are currently utilizing BigDoor’s free gamification platform, including:
• AccuScore.com
• BuddyTV
• DevHub.com
• Golfmagic.com
• ewallstreeter.com
• Filmorbit.com
• HighKudos
• INFOtainment News
• Myfreebeez
• MySportsIQ
• Outdoorsmagic.com
• Rounds
• SocialDuels
• Splore.com
• Techstars Seattle
• TheTechScoop.net
Online website owners interested in learning more about BigDoor’s Engagement Economy and Cost Per Quest advertising pilot program can contact BigDoor, http://www.bigdoor.com/contact/. Additionally, those attending San Francisco’s Ad:Tech 2011 are encouraged to meet with Keith Smith (@ChiefDoorman) and Tommy Lee (@pikopoki) during the event, April 11-13, 2011.
About BigDoor
BigDoor’s gamification platform helps companies increase their traffic and revenue through social rewards. The BigDoor platform is free to use and is available now. For more information, visit www.bigdoor.com or follow us on Twitter @bigdoormedia and @ChiefDoorman.
Contact:
Carrie Peters, BigDoor
206-579-3804
carrie@bigdoor.com
Team