BigDoor Announces Platinum Sponsorship For Inaugural Gamification Summit

Sold Out Event Featuring Renowned Game Designers, Authors, and Influencers

SEATTLE, WA – January 12, 2011– BigDoor, the gamification platform that increases user engagement, loyalty and monetization, is proud to announce their Platinum Sponsorship for the first ever Gamification Summit held in San Francisco, California on January 20-21st, 2011. The one of a kind event will bring together thought leaders in game mechanics and engagement science.

“At BigDoor we’ve been developing our gamification platform over the past year and a half and we’re really excited to be a part of the first Gamification Summit,” said Keith Smith, BigDoor co-founder and CEO. “We believe gamification will revolutionize the internet. The BigDoor API is flexible, easy to use and open. We work with the needs of online community owners to determine the right game layer and virtual economy that will increase user engagement for their site, bringing out the best gamification experience possible.”

“Gamification is all about user engagement and 2011 promises to truly be the year for game mechanics,” said Gabe Zichermann, Gamification Summit Chairman and author of Game-Based Marketing. “The Gamification Summit will bring together some of the most important people in the field today. With keynotes, panels, case studies and workshops, attendees will learn how to apply game mechanics to their businesses in order to make them more fun and profitable.”

In addition to a keynote presentation from Zichermann, The Gamification Summit will feature Amy Jo Kim, internationally-known designer of social gaming environments and CEO of Shufflebrain; and Jane McGonigal, world-renowned game designer and author of Reality is Broken: Why Games Make Us Better and How They Can Change the World, as well as other leaders in the space. BigDoor will have a booth during the show; Smith will be speaking on the Hot Seat Panel from 5:15-6:00 p.m. January 20th as well as during the workshop on January 21st. For more information about the Gamification Summit visit http://www.amiando.com/gamificationsummit.html?page=448158.

About BigDoor

BigDoor provides a platform that helps companies build game mechanics and loyalty programs into their site or app through points, badges, levels, leaderboards, virtual currency and virtual goods. The BigDoor platform is extensible in order to allow a wide variety of apps to be built on top of it and is enabling an ecosystem where publishers, developers, content providers and advertisers can all interact and realize benefits well beyond what can be gained by building these features in-house. For more information, visit www.bigdoor.com or follow us on Twitter @bigdoormedia and @chiefdoorman.

Contact:

Carrie Peters, BigDoor

206-579-3804

carrie@bigdoor.com