BigDoor Company
Here at BigDoor, we believe the interaction between you and your customers should be fun. And personal. And we believe that gamification is the perfect way to spark the kind of regular engagement that will turn your website visitors into life-long fans.
About BigDoor
Gamification is fun and engaging but doesn’t guarantee long-term visitor retention. Loyalty programs (think: frequent fliers miles) are proven to work over time but they rarely excite or inspire new users.
BigDoor is a pioneer in using game mechanics to revolutionize loyalty rewards programs. We create customized on-brand experiences where customers earn points and badges, score tangible rewards and amplify their achievements across social networks.
Founded in June 2009 by Keith Smith and Jeff Malek, BigDoor works to acquire, engage and retain the online audience of our 300+ business partners. With clients like Dell, Nickelodeon, Major League Baseball, Adobe and Yamaha, it’s safe to say we’re on to something big here.
Leadership Team
BigDoor comprises some of the best and brightest in development, implementation and product management, all dedicated to supporting our partners in creating engaging and successful online communities.

KEITH SMITH, Co-founder & CEO, Board Member
Prior to starting BigDoor, Smith founded the company that became Zango and served as its CEO for ten years. Smith grew Zango from a startup to a multi-national company employing over 300 people in four countries. The company grew to $78 million in annual revenue with $24 million in EBITDA and ranked number seven on the Inc 500. Zango was ranked among the Best Places to Work in Seattle for several years running. A veteran entrepreneur, Smith started and bootstrapped two other tech companies prior to 1999. Smith left Northwest College three weeks before graduating to start his first business, and has taken each professional iteration as an opportunity to learn and adjust to valuable challenges – both in success and failure. Smith is a mentor for the Washington branch of Techstars, an angel investor in the Seattle area, is actively involved in youth based charities. He has previously sat on the board of directors for the Washington Technology Industry Association

JEFF MALEK, Co-founder & CTO
Prior to starting BigDoor, Malek co-founded the company that became Zango in 1999 and became the company’s Vice President of Engineering. Malek held various roles within Zango including serving as Chief Client Architect and Vice President of Product Development. While the company was still in its infancy, Malek authored and tested the first versions of the company’s desktop software, and aided in the development of the middle tier and backend systems that supported it. Since then, his responsibilities have included the direction of the Project Management, Web Development, Internal Systems Development, Quality Assurance, Desktop Applications Development, and Product Management teams. Malek holds a Bachelor of Arts degree from the University of Colorado.

RING NISHIOKA, COO
Nishioka has built his career as a Human Resource Executive with starting with Fortune corporate experience and then balanced that with with experience in high growth technology companies. Ring is focused on leveraging culture and performance management programs to create fast growing companies with an award winning culture. As the former VP of Human Resources for Zango, Nishioka was responsible for scaling all aspects of HR and Facilities from 20 employees to over 300 and from $1 million to $78 million in revenue. Nishioka’s Professional Training and Development background earned him certifications to train on topics from Facilitation Skills to Situational Leadership to Management Training. He has a degree in Organizational Psychology from Western Washington University.
GAVIN HEWITT, VP OF SALES
Gavin joined BigDoor with a wealth of experience from negotiating contracts with Fortune 100 companies, to establishing and executing successful sales team strategies. He has demonstrated a strong commitment to building lasting relationships across a diverse set of products including: ecommerce media software, customer satisfaction measurement, customer experience analytics, CRM tools, market research data and infrastructure consulting. Prior to BigDoor, Gavin worked at ForeSee as Director of Sales, responsible for increasing sales while building the top regional sales team. He has held several management positions at companies including HookLogic, eRewards, and was founder of Compass Power Services. Gavin earned a B.S in Political Science from Seattle University. Gavin lives in Seattle with his wife and son.
Board Members
BRAD FELD
Brad has been an early stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures, a company that helped launch and operate software companies. Brad is also a co-founder of TechStars.
Brad currently serves on the board of directors of BigDoor, Cheezburger,Fitbit, FullContact, Gnip, MakerBot, MobileDay, Modular Robotics, Oblong, Orbotix, SEOMoz, Standing Cloud, and Yesware for Foundry Group.
ANDY SACK
Prior to founding Judy’s Book in 2004, Andy co-founded three successful Internet technology companies: Kefta, a leading provider of real-time customer interaction solutions (acquired in 2007 by Axciom); Abuzz, an enterprises knowledge management solution that was named number one in the Internet software category by Red Herring Magazine and the top company to work for by Boston Magazine (acquired by New York Times Digital in 1999); and Firefly Network, an Internet company that pioneered internet personalization technologies (acquired by Microsoft). Andy also spent time as an entrepreneur in residence for SOFTBANK Venture Capital (now Mobius VC) where he founded and served on the board of three companies: BodyShop Digital, Quova, and Kefta.
Andy currently serves on the board of and advises a number of companies including: zango, Cooler Planet, and Orange Line Media. Andy was also a founder and board member of Students for Responsible Business, and is a regular lecturer at the University of Washington Business School.

