Grammy Award Winning Artist Chamillionaire has always put fans first and is constantly looking for new and innovative ways to interact with them. His strong social following includes close to 900K Twitter followers and hundreds of thousands of Facebook page likes. Unlike most recording artists, Chamillionaire manages all of his own social network accounts and one of the struggles he faced was being able to identify and reward the fans that were having the most impact on his brand.
Using BigDoor’s Gamified Rewards Program, Chamillionaire was able to add a compelling way to identify and reward his fans by creating the Chamillitary Rewards Program. Chamillionaire rewards his fans with both virtual status and physical prizes. Virtual status includes unique badges that reflect the fans overall engagement with the Chamillionaire brand. Prizes include one-of-a-kind items he has worn in music videos and social network shout-outs. BigDoor has created a 32% user registration rate on Chamillionaire.com.
Sir, yes Sir!
Chamillionaire rewards his fans for completing the actions he finds valuable including: reading content, watching videos, coming back to the site, listening to his music on-site, and sharing out content. As a result of the Chamillitary Rewards program Chamillionaire.com has experienced 25X lift in Fan Engagement. When fans know they are being rewarded through BigDoor’s technology, they are more engaged!
The implementation of the Chamillitary Rewards program has now given fans even more of a reason to come back to Chamillionaire.com and as a result (Chamillionaire’s) site loyalty is going through the roof. There has been a 380% lift in Fan Loyalty, which means more and more fans are coming back every day. All of this loyalty has translated into over 50K social network shares to Facebook and Twitter since the beginning of the program.
Chamillionaire speaks about his experience with gamificiation and BigDoor.