The BigDoor Blog | Technology

#Startup Growth; Everyone Pitches In

With all the negative press that’s been out about working at startups we thought we’d share our experience. Like most startups, we’re moving at an incredibly fast pace.  To keep up with the demand our BigDoor team continues to grow. Today we welcome Gerry Narvaja the to team as our new DBA. Early next week Bill Dias will join as our new Operations Developer. Gerry and Bill will bring our team to a grand total of 34 employees – 26 of which are developers dedicated to working directly on our product. Since closing our Series B funding in Summer 2010 we’ve more than doubled in head count, twice!

As the company continues to grow and scale we keep ordering more desks. We thought we’d share this great photo of our Chief Technology Officer, Jeff Malek and our Chief Operations Officer, Ring Nishioka, as they pitched in to build one of our new desks yesterday. In a true startup, everyone pitches in to help. Taking ownership and wearing many different hats are two of the best things about working in a startup.  Thanks guys, and a BIG welcome to Gerry and Bill!

Techstars teams up with Microsoft Kinect

We just heard that our upstairs neighbors in the Techstars program are teaming up with Microsoft to offer a Kinect Accelerator program for ten firms early next year. The three month Kinect Accelerator program will provide $20,000 seed money as well as an Xbox development kit, the Windows Kinect SDK, entrepreneur mentor-ship, technical training and support to all ten companies. The participants, like past participants in Techstars, will work towards a demo day, which will allow them to pitch to investors, venture capitalists, Microsoft professionals and industry professionals.

In an introduction to the program, Microsoft wrote, “Microsoft is supporting entrepreneurs, engineers and innovators like you to bring to life a wide range of business ideas that leverage the limitless possibilities Kinect enables.” It’s awesome to see the success of Techstars team up with a company like Microsoft to further expand and enable the tech community here in Seattle. We can’t wait to see what participants in this program come up with!

If you are interested in applying for this program, you can find more information on Microsoft’s webpage for the program here.

American Censorship Day

Today we’re taking a stance along with companies like AOL, eBay, Facebook, Google, LinkedIn, Mozilla, Twitter, Tumblr, Yahoo!, and Zynga against Internet censorship.  November 16th is American Censorship Day and Congress will be holding hearings on the first American Internet censorship system. Two bills in particular, the Protect IP Act (PIPA – S.968) and the Stop Online Piracy Act (SOPA – H.R.3261), are really aimed at online censorship and as Brad Feld points out, these are also “anti-entrepreneurship bills.” Both bills focus on the Justice Department taking down websites and limiting free speech. We are against the Internet Blacklist bill and encourage others to take part in this Internet-wide day of protest, find out how you can take action too.

Catching the “head-slappers” early

Software usability evaluation isn’t at all a new concept, nor is it exclusively the realm of bespectacled folks in lab coats, deftly avoiding eye contact behind one-way mirrors. Far from it – “discount” usability testing methods and tools have democratized the process nearly as much as cloud computing has done the same thing to scaling a business’s online infrastructure. (User interface evaluation is even being crowdsourced by companies like UTest.). But your fast-paced market probably demands that you be incredibly nimble and “launch first, ask questions later” – and hope your analytics, some A/B variant testing framework, and direct feedback optimize an initial design. But if you don’t take time to show really early, rough sketch stuff to potential users, “head slappers” – painfully obvious mistakes visible only once you stop protecting your early design from exposure to its intended audience – will lie in wait.

We recently tested portions of a major design update to our tools for publishers who design and deploy BigDoor’s gamification solutions to their sites. The goal? We wanted to learn if our introductory “onboarding” process demonstrated this new experience effectively enough to potential publishers to persuade them to sign up.

Findings? Nope. It did not.

But that’s really good news. Because we had several potential publishers attempt to complete this sign up process and share their frustrations/confusion, we were able to:

  • Remove jargon and update terminology that explained little
  • Identify a point where adding a couple of previews and simple callouts to explain “this does that,” and “this works like that,” makes all the difference
  • Learn that once publishers did find their way through it was fairly easy to understand how to set up the site features they wanted to use

This post should also serve as a shameless plug for Silverback, a stylish, clever tool for video recording a participant’s face and the screen they’re working on, picture-in-picture style, using a Mac laptop’s standard video camera. The impact of the results above was much easier to demonstrate to the entire company with some key video highlights, and all the raw footage was right there on my laptop to work with the moment we wrapped up testing. Hugely useful.

Some imposter dramatizes a dialog box

The barriers to quick, in-house (and crowdsourced) methods for finding out how many head-slappers your early UI designs are lower than ever before. Huge ROI for a relatively tiny investment of time and effort awaits teams of any size.

- Matt Shobe, BigDoor Chief Design Officer & early stage mistake-maker

BigDoor Announces Gamification Acquisition

Today we’re very excited to announce the acquisition of San Francisco-based OneTrueFan, a distributed community and web check-in rewards system. Demand has been so great that we have taken the bold step in acquiring OTF as a way to accelerate our product development and phenomenal growth. There’s been some great articles written about our news already including VentureBeat, GigaOm and All Things D.

Through this acquisition, we’ll gain access to an incredible team of web industry pioneers!  OTF Co-founders Todd Sampson and Eric Marcoullier were responsible for IGN.com (IPO in 2000, acquired by NewsCorp in 2005), MyBlogLog (acquired by Yahoo in ’07) and Gnip. Not only do we now have access to this incredible team but also to thousands of publishers and technology that fit perfectly in to our gamified loyalty platform. We’ll be focusing on building and running our BigDoor branded rewards program. We’ll be launching Bigdoor Rewards next month and it will carry with it many of the same characteristics publishers loved from OneTrueFan: easy to implement, great analytics, and increased user engagement. Then in late-October we’ll also be taking the wraps off our Engagement Economy and making it publicly available to larger publishers and online communities. There’s more to come – stay tuned!

Explosive Growth In Seattle

A great article today on Geekwire about incredible growth in the South Lake Union neighborhood. While the national news focuses on the economy and lack of jobs this article examines the explosive growth in SLU, including a mention of BigDoor and TechStars!

The article says, “In fact, South Lake Union has already attracted 13,647 jobs — well ahead of the 10,497 that were estimated in the original Sommers’ report.”

We’re excited to be part of this thriving community – though we grumble some when the line of the taco truck is 20-people deep.


Wonder What We’ll Do Tomorrow?

Every Wednesday we have a company meeting and our awesome dev team walks us through a Demo of everything they worked on during the prior week’s sprint.  At BigDoor we iterate on our platform weekly – we listen to and value feedback from our partners and incorporate as much as we can each week to make our product that much better through each weekly iteration.  Yesterday’s demo revealed a “surprise” which one of our great devs Brian Immel details below.  We took the liberty of posting this in its entirety but feel free to check out Brian’s blog – its chock full of goodness!

“New Features…..You Didn’t Even Know About”

Yesterday’s demo was exciting.

At BigDoor, the developers (myself included) Demo to the entire company everything we worked on during last week’s sprint. Honestly it’s one of my favorite parts of the job. We move so fast that the demo has become a greatest hits list of killer features that makes our platform so great. With so many awesome things coming down the pipe weekly, we set the bar pretty high. So to demo something truly impressive it’s got to break the mold of normal awesome and become uber-awesome.

During yesterday’s Demo, our fellow developer, Harley Holt gave us that opportunity.

Our weekly sprints are jammed packed with “stories” we’re working on. Usually this means new features, performance gains and bug fixes that are in line with our company roadmap.

However, Harley went above and beyond the call of duty. Somewhere between his daily work hours and getting a nasty ankle sprain playing kickball, he built something truly uber awesome. I can’t tell you what right now (awwww, you tease), but I will say it got me all giddy and giggly with excitement.

As a result, today’s demo was exceptional. At the end of our normal routine, Harley showed off the thing he’s been working on for the last few weeks outside of our normal sprints. No one asked him to do it. It was just a damn good idea so he led himself.

So kudos to the man. In my mind it was worth the ankle sprain, since we’ll see ripples from Harley’s work for months to come.

And that was all before 10:30 a.m. Wednesday. Wonder what we’ll do tomorrow?

Technology, Startups and Burritos

Today’s guest post is from our Co-Founder and CTO, Jeff Malek:

“The Five Layer Scaling Burrito, TechStars and Inquiry over Assertion FTW”

On Tuesday I talked with the new TechStars group (class?  winners?) for an hour or so about scale, specifically from the tech perspective.  It would have been a mistake for me to try and give out advice in this context, but I thought it would be helpful to share some things that I’ve seen work well, and some pain points. I mixed in some anecdotal criticisms that I’ve picked up from other CTOs and developers, with regard to competing technologies that I may have or have not used, which turned into good exchange. We had a great discussion afterwards, and I think we all learned – which is my favorite aspect of working in tech. Clearly there were extremely bright minds in the room – my good fortune to be a part of it.

By far my favorite part of the whole hour was being surprised to hear that each team was going to give me their quick pitch, describing their business plan, and I was to react off-the-cuff. What a great idea, for practice and feedback (nice work, @kaylakristine). While it must be very challenging to hear all of the (sometimes half-baked) feedback, good and bad, similar but bigger challenges are still to come on the startup road – so it’s a great approach. What impressed me the most out of that process were the guys who stood up either physically or figuratively to the challenge, with big smiles on their faces, taking the good with the bad – a few even bouncing back to drill into my critical feedback.

These positive, curious guys who asked probing questions exemplify what I’m trying to get across in my second slide here, when I say that inquiry should precede assertion. Rather than respond to input with a counter-argument, responding with inquiry (probing questions) keeps the conversation going. While that approach is a mantra of mine, I by no means consider myself an expert at it – it’s an art form that I’m always trying to improve on.

I was impressed with just about every pitch, pitcher and business idea. The best ones were concise, had a narrative (I may have mistakenly used the word ‘anecdotal,’ but I meant narrative), and included metrics. More points for big itch balm, like solutions geared toward health care or renewable energy. Overall, clearly the TechStars qualification process is solid – the qualifying team must be brilliant (shameless self-promotion).

I’m looking forward to seeing what this brilliant crew can do. Best of luck, guys. Take pictures while you’re up at Keith’s “cabin” – you’ll never forget these times and that woodsy retreat is the source of many legends. What happens at the cabin stays at the cabin. While you’re sitting around the campfire with beer in hand, ask him to tell you about his invention: a device that protects the face from exploding, flaming glass.

My slides from this presentation are below, and I’ve included a few links to previous decks and info from other presentations, stuff that provides a bit more color and detail around related topics.   I hope they’re useful.

Thanks to all who attended and participated, and again – congrats! – Jeff

Want to dig deeper?  A few more presentations for you to study from Jeff including Retrospective from a Startup Built in the Cloud and Building Scalable Web Services. Enjoy!

The War Room

Happy Friday – we wanted to share this time-lapse glimpse of our developers hard a work on #gamification in a war room sprint. Thanks @ua6oxa for video skillz.

Gamification Developers

Meet Paul. Paul started at BigDoor about a week ago. Today he was voted MVP of the Sprint and as such gets to wear the Viking Hat. As a technology company, we iterate on our product weekly – running very short Sprint cycles. At the end of every Sprint, each of our developers vote on who is the most deserving to be MVP. This week Paul was chosen.

We have 18 developers and have built a powerful API that is open, flexible, and allows us to scale solutions for all types of implementations. We listen to our partners and try to incorporate their feedback in our weekly Sprint cycles. Our infrastructure supports the full spectrum of partners, from independent bloggers to enterprise partners like Major League Baseball.

Paul was busy testing out cool stuff but was happy to let me get a pic of  him wearing the Viking Hat!


beta! beta! beta!

Want to join the beta launch of the BigDoor Engagement Economy? We will contact you when this major platform update is ready. (We double pinkie-swear not to use your address for any other purpose.)

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