The BigDoor Blog

I Can't Accept Not Trying

In 1997 a friend gave me a hard cover copy of Michael Jordan’s book “I Can’t Accept Not Trying: Michael Jordan on the Pursuit of Excellence“.  I had always been a Jordan fan, but frankly was much more interested in watching him than reading what he had to say.  The book sat on my coffee table for about a year before I picked it up one day and read it.  Turns out that Michael didn’t have much to say, but what he did say was pretty profound and his message stayed with me.

Brad Feld’s recent post reminded me of this book, which is nicely summarized in this 30 second clip.  The second lesson to learn from this video is that you don’t have to be long winded to be profound and impactful.

  • Pavel

    wow, that’s a commercial to remember!

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