Finding the Product Love
Since our announcement of our public beta and fundraising almost two months ago, we’ve been blown away at the reaction by the market. There is clearly a large and growing market interest in gamification and virtual economies. In a startup there are no shortage of challenges, but we’ve been blessed to have been able to address the issues of capitalization and market desire in our first year (although these two are sure to come back into play again before too long) and are now very focused on what we call, “finding the love.”
What finding the love means to us is that we are on a mission to make our product both necessary and loved by a large number of customers. We’ve already been hearing from a variety of our partners that the BigDoor platform has allowed them to launch game mechanics significantly faster and with more flexibility, functionality and insights than they could have accomplished without our platform. We are encouraged and happy to hear those things. At the same time, we recognize that in its current form you have to be a developer (or have one working for you) in order to use our platform. That will quickly be changing. Within the month we will be launching new functionality that will allow a non-developer to quickly and easily add game mechanics to their site. We are confident that our first pass at this will need some work, but we’ll continue to iterate by listening to our customers, analyzing tons of data and asking lots of questions to prospective partners.
Finding the love is a journey wrapped in a process, and one that we are having a blast with.