Big Brother
“BigDoor impressed us with their easy to implement platform and analytic dashboard, which measured in real-time the success of our campaign. Throughout the entire process BigDoor provided support and creative input to maximize the campaign’s potential.”
- Andreas Wiss, Business Developer, Digital Media
Overview
For the upcoming second season of “Big Brother”, Swedish television network, TV4, wanted to drive more traffic to their website during the show. The team at TV4 chose to add gamification elements to one of the network’s most popular shows, “Big Brother” Sweden. The show is much like the U.S. counterpart; a group of people live together in a house and their actions are captured 24 hours a day for the show.
Creating Superfans
“Big Brother” already had a very strong, social following after the first season, so the TV4 team wanted to channel that online activity into a social and engaging experience on the Big Brother website. The TV4 Group worked with BigDoor to create their “Superfans Rewards Program.” The Superfan program encourages visitors to interact with content through viewing, commenting on video clips, participating in polls and commenting on blog posts.
King Squishy
Superfan users are rewarded with special access to six, live 24/7 camera feeds located throughout the Big Brother house as well as “Director’s Cut” video clips; screensavers of their favorite housemates; and Hot Pocket coupons that are sent via SMS. The top Superfan will be rewarded with a trip to the Big Brother Finale party! The team even utilized BigDoor’s in-house design talent to create a custom logo for the Superfan Rewards Program. “King Squishy” appears on the quest bar and cues users about special features.
The Results
The “Big Brother” community quickly took to the program and within the first 24 hours 6,000 people joined the Superfans program. After only six weeks the program saw a 365% lift in User Loyalty and a 1,000% increase in User Engagement.
King Squishy
Leaderboard
Badges
Quests